Demonstrated Interest

Colleges keep track of every contact and interaction students have with them.  For colleges, they typically refer to this as your demonstrated interest.  They want to know that you are genuinely interested in their college and that applying to their school is something you have investigated and feel like it would be a good fit. Don't get me wrong, that doesn't mean that you should call a school multiple times a week - that would definitely get on their nerves, but they want students who are truly interested. You can show that by meeting with their admissions representatives when they come to WKHS (visits are still happening this fall) or by attending their community gathers sponsored in the Columbus area, participating in "optional" interviews and essays, and most notably visiting their campus.

Just because you have clearly demonstrated your interest in a college will not be what gets you accepted to their school, but since colleges are always trying to predict who it is that will ultimately attend their university out of those they accept, it works to your advantage to be sure that the college will be a good fit - not only because it demonstrates your interest, but also - and more importantly - because it will enable you to be confident that this is a school which fits your needs and goals in what you were hoping for in a college campus community and in your collegiate home. 

Want to learn more about demonstrated interest?  Check out this article.