Wednesday, April 30, 2014

The "Business" of College

It is hard to find high school students who haven't started receiving mail from colleges - especially if you have ever taken the PLAN Test, PSAT, ACT, or SAT. At first it is often a rush of excitement to learn about different colleges and I know that lots of students will pour over the different brochures, booklets, or information packets. In time though most students get frustrated and overwhelmed by just how much mail comes from all of the different colleges. This is a perfect reminder that colleges are a business and they are marketing themselves as a result. When you get the mail from the colleges take a few minutes and look it over - remember, they are not saying you will be accepted, but it can help give you an idea about the characteristics and features that are most important to you in selecting the college that is best for you. Go ahead and keep any that look particularly appealing to you, but don't worry about throwing the rest away.

Aside from the onslaught of mail you are receiving, take some time to explore colleges which you think will be a good fit for YOU!  










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