Why Colleges Are Just Not That Into You

I came across an interesting article about college mail and thought I would share it with you. It is hard to find any high school student that hasn't started receiving mail from colleges - especially if you have ever taken the PLAN Test, PSAT, ACT, or SAT. At first it is often a rush of excitement to learn about different colleges and I know that lots of students will pour over the different brochures, booklets, or information packets. In time though most students get frustrated and overwhelmed by just how much mail comes from all of the different colleges. This is a perfect reminder that colleges are a business and they are marketing themselves as a result. When you get the mail from the colleges take a few minutes and look it over - remember, they are not saying you will be accepted, but it can help give you an idea about the characteristics and features that are most important to you in selecting the college that is best for you. Go ahead and keep any that look particularly appealing to you, but don't worry about throwing the rest away.